INDEPENDENT DIGITAL STUDIO · WASHINGTON, DC AREA

WE DON'T JUST
BUILD WEBSITES.
WE BUILD PRESENCE.

Custom digital experiences designed to make your brand look as serious as the work behind it.

DESIGN WITH PURPOSE. BUILT FOR PRESENCE.
01 / PHILOSOPHY

Your website isn't a checkbox.
It's often the first room your client walks into.

DLX builds polished, intentional digital experiences for businesses, organizations and brands that understand presentation matters.

Strategy comes first. Design follows. Every detail has a job—from the first impression to the final click.

02 / SELECTED WORK

BUILT TO BE
REMEMBERED.

Different audiences. Different objectives. One standard: the finished experience has to feel intentional.

01PRIVATE DIGITAL EXPERIENCE
GARDEN OF EDEN

A private digital garden
built around family.

A custom experience combining family milestones, private access, photography, event information and a mobile-first interface into one cohesive destination.

Experience DesignPrivate AccessResponsive DevelopmentEvent Integration
02ORGANIZATIONAL PLATFORM
AFSCME LOCAL 626

Bringing a union's digital
presence into a new era.

A modern member-focused platform designed to centralize resources, strengthen communication and give members easier access to the information that matters.

Digital StrategyInformation ArchitectureMember ExperienceResponsive Development
03 / CAPABILITIES

WHAT WE
BUILD.

No bloated service menu. We focus on the pieces that create a stronger digital presence.

01

Web Design & Development

Custom, responsive websites built around your brand, audience and objectives.

02

Digital Presence & Brand Integration

Turning your identity into a cohesive digital experience that feels established and unmistakably yours.

03

Website Management & Maintenance

Updates, enhancements, troubleshooting and ongoing support after launch.

04

Custom Digital Experiences

Private portals, event sites, galleries, forms, digital business cards and specialized builds.

04 / THE DLX DIFFERENCE

BUILT
DIFFERENT.

Intentional by design.
Personal by nature.

DLX operates differently from traditional agencies. Every project receives direct attention from concept through launch—without layers of account managers, unnecessary complexity or one-size-fits-all templates.

You work directly with the people shaping and building your experience.
05 / OWN YOUR PRESENCE

SOCIAL GETS
ATTENTION.
YOUR SITE BUILDS
THE HOME.

Facebook and Instagram are powerful tools. We don't replace them—we build the destination they should lead people to.

Social platforms are rented space. Their layouts, algorithms, features and visibility can change without your permission. A website gives your business a digital home designed around your identity, your information and your goals.

SOCIAL MEDIA

BUILT ON
SOMEONE ELSE'S
PLATFORM.

  • Follow the platform's layout
  • Compete with constant distractions
  • Visibility can depend on algorithms
  • Limited control over organization
  • The platform controls the experience
YOUR WEBSITE

BUILT AROUND
YOUR
BUSINESS.

  • Designed around your identity
  • Focused entirely on your business
  • Accessible directly, 24/7
  • Organized around your customer
  • You control the experience
WE'RE NOT REPLACING YOUR SOCIAL MEDIA. WE'RE GIVING IT SOMEWHERE TO LEAD.
06 / THE TEAM

THE PEOPLE
BEHIND DLX.

Strategy. Technology. Execution. Three disciplines working together to build digital experiences with purpose.

BUILT BY PEOPLE WHO
UNDERSTAND MORE THAN CODE.

Technology is only one part of a successful digital presence. DLX approaches every project through multiple lenses—how it works, how it communicates and how it positions the organization behind it.

01

XAVIER
SMITH

PRINCIPAL · TECHNICAL DIRECTOR

With an academic background in software engineering at Purdue University and experience spanning coding, page design and physical security, Xavier brings a systems-minded approach to DLX projects—connecting technical execution with structure, usability and security-conscious thinking.

Software EngineeringWeb ArchitectureCodingSecurityPage Design
02

DEMERIUS
LASHLEY

BUSINESS STRATEGIST · WEB DEVELOPER

Demerius combines business strategy, organizational leadership and web development to turn ideas into intentional digital experiences. His background in Management Studies and graduate business education through the University of Maryland system help bridge client objectives with the actual build.

Business StrategyWeb DevelopmentClient ExperienceBrand Development
03

LYNNIE
CONTRERAS

BRAND & PROJECT STRATEGY COORDINATOR

A Bentley University graduate with a Bachelor of Science in Marketing, Lynnie brings extensive experience in product management, product development and project planning—helping shape the strategy, organization and brand thinking behind each client experience.

Brand StrategyProduct ManagementProduct DevelopmentProject Planning
07 / START A PROJECT

LET'S TALK ABOUT
WHAT YOU'RE BUILDING.

You don't need to know the technical language. Tell us about the business, organization or idea. We'll help determine what makes sense from there.

01

First, tell us who we're talking to.

02

What are we building?

03

Give us a sense of the project.

Not sure about budget? That's completely fine. This simply helps us understand the scale of the project before we talk.

04

Show us what you're working with.

Logos, flyers, screenshots, inspiration, PDFs or other existing materials can help us understand your direction before the consultation.

WHAT HAPPENS NEXT?

We'll review what you shared, get familiar with the project and reach out to coordinate your consultation.